in a day and age of social media. There is hardly anything
that is not on the web. Luckily, for small businesses, this is a lifesaver
because it is one of your main means of survival and the best way to promote
your business. When it comes to promoting your business using social media,
however, there is a certain etiquette, a list of do’s and don’ts, to will help you be more successful.
- Let us
begin with the do’s, for there is a lot to do. For a greenscape business, you have
got to inspire: why should we be greenscaping at all? What does greenscaping
entail? Make your pages a case of show and tell, make it exciting! Ask questions and give answers.
an audience. With hat types of people and companies are you trying to connect?
What is your theme? Always be watchful that your posts are relevant.
practical advice and valuable ideas. You are using social media as a treasure
trove of good
information about everything green, so always seek to be useful.
virtual rewards to people who are most active on your site. Free giveaways
every once in an while never hurt either.
daily or weekly emails with reminders or other useful information. If you sell
a product, it is especially valuable to send emails with advice to your buyers about products that need further care.
importantly, engage with your customers. This will
make you more credible. Social media helps, but it is not the person getting
the work done: you and your team are. Let people know that there are humans behind it all working hard to provide you with the the best product
because he or she believes it is the best and they are willing to go above and
beyond so that you can have the best too, even if it is not your product.
is a rule that is called the 1 out of 7. This rule means that only 1 out of
every 7 posts should be a direct marketing post. The rest should be insightful
and valuable posts that can help market your product, but should not be a
direct marketing tool.
takes us to the number one DO NOT: do not use social media as a means of free
advertisement. This will only turn people away because they will find your page
annoying and intolerant. Always try to be useful, not pushy.
this etiquette; be creative; communicate; appreciate; and succeed! Good luck